It costs more to be a woman 😡
Many women may not know it, but, they face inequalities in every purchase of their favorite shampoo, deodorant and other beauty basics. The infamous "Pink Tax" is an added amount women are charged for basic products or services, including body wash, laundry services, conditioner and more. Now, European Wax Center (EWC) is leading an effort to "Ax The Pink Tax" with a new initiative aimed at raising awareness for the unjust Pink Tax and inspiring women to take a stand.
Ladies Get Paid is teaming up with EWC for the second year of the #AxThePinkTax campaign, to help raise awareness through education and provide people with tools to take action and ignite a movement. The Pink Tax is absurd, and EWC is taking action.
To take action yourself, we’re encouraging all our members to Post Your Proof. When you see the Pink Tax out in the wild, post your finding side by side with the hashtag #AxThePinkTax.
To learn more about the Pink Tax, you can check out our latest episode of Lady Talk, where Ladies Get Paid Founder Claire Wasserman chats with EWC President of Marketing and Product Development Sherry Baker, where she shares her personal story in discovering the absurdity of the Pink Tax, as well as her incredibly impressive career leading beauty, fashion and luxury brands like Sephora, Swarovski, and Victoria’s Secret.
Claire Wasserman is also hitting the road for a three-city event tour, with generous support from WeWork, to raise even more awareness and action around the Pink Tax, so register for an event in your city below!
APRIL 4TH 6:30PM - 8:30PM
WeWork Tower Place, 3340 Peachtree Road Northeast
With special guest , EWC President of Marketing and Product Development Sherry Baker
APRIL 9TH 6:30PM - 8:30PM
WeWork Metropolitan Square, 1440 G Street NW
APRIL 11TH 6PM - 8PM
WeWork Arch Street, 33 Arch Street
This campaign is presented as part of a paid partnership with European Wax Center. Thank you to our partners at EWC and WeWork for making this campaign possible.