“Tomorrow can be better than today. You have the power to make it so.”
Based on her book recently released book, Imagine It Forward, former GE Vice Chair Beth Comstock, will lead her unique masterclass for a limited number of attendees, helping them develop leadership skills so they can bring innovative ideas back to their companies.
Adopt an innovative mindset. In order to truly embrace innovation, you have to view things differently, have the courage to speak up, be willing to take risks, and seize opportunities that you see, even if no one else does.
Develop your idea. You don’t just come up with something and throw it out there. You need to shelter it, do your research, find your allies.
Make the case. Strategy has to be baked into the story you tell; to get them to green light your idea, you have to make the business case. How is this going to make money? What are the measures of success? Get them to see the unseen.
Deal with pushback. Advocating for something that doesn’t exist means there’s a high probability that you’re going to be rejected or at least experience some pushback. How will you respond? How will you keep going?
Your ticket includes a copy of Beth Comstock's new book, Imagine It Forward, a discussion guide, as well as accountability groups for attendees to stay in touch. Food will also be provided.
Ask your company to pay for this class! We put together a sample letter to help you out here.
About the instructor
Beth Comstock built a career path from storyteller to chief marketer to GE Vice Chair. She worked for nearly three decades at GE, leading efforts to accelerate new growth and innovation, initiated its digital and clean-energy transformation, seeded new businesses and enhanced its brand value and inventive culture.
Previously, Beth was the President of Integrated Media at NBC Universal, where she oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Prior to that she held a succession of roles at NBC, CBS and CNN/Turner Broadcasting.
About the venue
The Financial Gym is a personal financial services company that takes a fitness-inspired approach to their clients' finances. By working one-on-one with a Certified Financial Trainer, they teach their clients how to make smarter money decisions that add up over time to reach their life goals.