Raising money on Kickstarter is tough. You feel anxious, it feels vulnerable. How much do you ask for? How do you ask for it? It's also uncomfortable in general to ask for money. It feels like we're asking for a favor and it's something that makes many women want to curl up under the covers, never to emerge. Let's talk about it.
CONVERSATION KEY TAKEAWAYS:
Shift your mindset about asking for money
Destigmize failure; what to do if you don't make your goal
How to rally your community to support you
Find and harnass tools to help you crowdfund
How to overcome crowdfunding hurdles
Best ways to support other women raising money
Jenn de la Vega
She's a current Kickstarter creator-in-residence, has great energy, and has demonstrated an interest in helping out other creators. She used one of her three Kickstarter campaigns as a case study for how to run a successful project, and authored advice along the way.
Karyn created the Sweet Blackberry Foundation to educate children about African American achievement through inspirational stories, and has used Kickstarter to fund animated shorts. She founded her organization after having her first child, so she could speak to the challenges of being a mom while undertaking creative work. (She also played Hilary Banks on the Fresh Prince of Bel Air!)
Cassie is a community & digital strategist based between Los Angeles and New York City, who has helped build communities across government, nonprofits, music, and the arts. She was the first employee of Kickstarter, briefly ran an experimental nonprofit startup called Dollar a Day, and served in President Obama's White House as Deputy Director of Digital Outbound. She is currently the SVP of Community for Kickstarter. In her spare time (shhh), she also is a writer.
Claire is the founder of Ladies Get Paid, a career development platform for women. Since its launch in 2016, Ladies Get Paid has grown to 30,000+ women worldwide. Claire has produced two crowdfunding campaigns; the most recent one garnering more than $115,000 in three weeks from 2,000 backers.
7PM: Doors open
7:20PM: Panel begins
8:30PM: Panel ends + guests enjoy refreshments
10PM: Event ends