How to Crowdfund

How to Crowdfund


Asking people for money is awkward at best, terrifying at worst. I've been there. As the founder of Ladies Get Paid, I've taught thousands of women to ask for their worth during a salary negotiation and now I'm excited to teach you how to ask for $ for a project, business, product, cause, performance, etc. Anything you can raise money for, I'll show you how!

I've run two successful crowdfunding campaigns that raised more than $130,000 from over 2,000 backers and I'd love to share with you what I learned. You can check out my recent campaign here.

Add To Cart

Key takeaways include:

  • Write your campaign pitch in a compelling way
  • What to say in your video (yes, you should make a video!)
  • Create a marketing plan
  • Figure out your rewards + determine your margins
  • Set up an outreach system to keep track of your backers
  • Develop a social media strategy to spread the word
  • Incentivize others to promote your campaign


I'll also go over some general principles when it comes to making brand partnerships - how do you ask for sponsorship? What can you give brands in return? How do you price yourself?


About the instructor

Claire Wasserman is a career coach and the founder of Ladies Get Paid, a platform that gives tools and resources to help women advance in their career. She is on the Well + Good Council, and is the producer and host of the podcast, Lady Talk. Claire was also one of nine women chosen to represent Sally Hansen as part of their global campaign, Shetopia. 

Prior to Ladies Get Paid, Claire was the Director of Marketing at Working Not Working, a curated network of creative professionals. She was also the US editor of Amaphiko, Red Bull's platform for social entrepreneurs.

For the past year, Claire has traveled the country hosting town halls for thousands of women to talk about money, work, and self-worth. She is currently writing a book about her experience.

Claire regularly facilitates workshops and gives talks at companies and conference including Massachusetts Conference for Women, The New York Times, Squarespace, Dropbox, the United Nations Foundation, and American Express.



"I just wanted to write a quick note to let you know how wonderful this webinar was. I watched the recording this afternoon, and just...thank you. I was surprised by how much material you were able to cover in such a succinct and relatable way, and that it wasn't preachy but rather actionable advice."

"I would like to thank you for giving us such an engaging presentation and dialogue.nI haven't seen a speaker who really interacted with our team, in a while. So kudos to you and your work. Really thought provoking and empowering. I think you gave us a lot to think about and how we want to shape our roles as individuals and as a team in 2018."

"I met Claire Wasserman, Founder of Ladies Get Paid at a time when I was feeling uneasy about my own negotiation. I can't even begin to explain the amount of advice, assurance, and compassion she showed me. Safe to say, she's a force to be reckoned with and is empowering women across this nation to get what they're owed. "